News
Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
Never miss a story, subscribe today.
Insights
Weekly analysis of key trends shaping the future of news
Twipe Insights
How The Economist uses the Espresso app to appeal to a younger audience
12 September 2024
How The Economist is capturing the attention of students with Espresso The short version: The Economist is offering its Espresso daily news app free for students aged 16 and older. This…
Twipe Insights
Benefits and challenges of AI chatbots for news publishers
3 September 2024
AI has influenced the news industry in two main ways. On one hand, it gives readers more dynamic, personalized experiences. On the other hand, AI-driven tools streamline journalists’ workflows, automating routine…
Read more
Twipe Insights
Why are so many journalists leaving newsrooms to go independent?
28 August 2024
Why are so many journalists leaving newsrooms to go independent? The long and short of it: Traditional media’s job market instability and journalists’ desire for more autonomy on the content they…
Read more
Twipe Insights
How Taylor Swift's concert cancellation drove record subscriptions for Kurier
21 August 2024
We recently spoke with Nick Tjaardstra, Head of Kurier’s Digital Sales, about how covering Taylor Swift’s Vienna concerts massively boosted subscriptions for the newspaper and how they’re attempting to retain these…
Read more
Twipe Insights
Denník N's data-driven subscription strategy
14 August 2024
Denník N’s data-driven subscription strategy The problem: 91% of the 76 publisher professionals interviewed said “silos were moderate to very significant issues in their total revenue optimization efforts”, according to Piano and Digiday’s State…
Read more
Stay on top of the game
Join our community of industry leaders. Get insights, best practices, case studies, and access to our events.
"(Required)" indicates required fields